Have you ever asked your Grandmother for her secret recipe? She might have replied with something that sounded like, “Add a little of this, a little of that, a dash of salt and bake at 350 for 1 hour.” Your Grandma knows how to make her signature dish, but without written instructions the “secret” will remain a family secret forever.
The same is true for women and vision. Envisioning is a well kept secret that is not taught to girls, nor is “putting ourself out there” encouraged. Starting a conversation with the words, “I’m sorry….” is so habit forming that Pantene created an entire campaign around it titled, #SorryNotSorry.
Kristen Lucas, founder of Respect Her Hustle, is doing something about it. Kristen created a movement encouraging women to respect women who do not apologize for being strong, visionary leaders. We met when Kristen, a self-proclaimed HustlHer, hired me to be the keynote speaker for a powerful one day women’s conference, the EntreprenHer Summit at Clark University. Kristen’s message created the perfect environment to serve up my secret vision recipe, which was inspired by a Harvard Business Review study I discovered while researching my book, Success Secrets of a Million Dollar Party Girl. The study, titled Women and the Vision Thing, states:
“As a group, women outshone men in most of the leadership dimensions measured. There was one exception, however, and it was a big one: Women scored lower on “envisioning”—the ability to recognize new opportunities and trends in the environment and develop a new strategic direction for an enterprise.” – Harvard Business Review
Digging deeper, I created an unscientific study of my own, asking work-at-home-mom’s, direct sales superstars and small biz owners, “What’s your vision?” Time and time again, most of my unknowing subjects faltered, stammering their way through an answer that fit the definition of a goal, not a vision. Big difference. Goals are the baby steps that get you there, vision is the bigger picture. Maybe all women entrepreneurs needed was an easy-to-follow vision recipe that could be passed down and shared, like Grandmom’s apple cake.
Before you set another goal, take a break and supercharge your small biz by mixing up my secret recipe to success. Bon appetit!
Ingredients: Passion, Purpose, Crazy Idea. No more than 10 words.
Mix 1/3 Passion with 1/3 Purpose.
Stir in 1/3 Crazy Idea.
Marinade overnight, then blend in massive action.
Season to taste.
Serve it up daily.
Here’s a few examples:
Empower women to discover their glow. – Lynn Bardowski
Teach people how to live. – Martha Stewart
Create fashion that is comfortable and chic. – Coco Chanel
And, if you need help communicating your vision check out my online classes for communicating your vision with your marketing, branding and storytelling. Learn online in your PJ’s, while your vision is marinading.
Contributor, Chief Visionista, Author of Success Secrets of a Million Dollar Party Girl, Top 100 Small Biz Influencer, Speaker, and Radio Host
Link to original article bloew posted on businesswomenexperts.com: